IQzone layers household-level identity, real-world location behavior, visitation frequency, and third-party behavioral segments into a unified cross-screen activation engine — delivering precision that audience targeting alone can't reach.
750M+
Addressable Devices
95%
U.S. Household Coverage
1Bn+
Monthly Location Signals
1‑Hop
Direct SPO Path
Cross-Screen Identity Graph
One Graph. Every Screen. No Cookie Dependency.
IQzone's proprietary identity graph resolves physical-world behavior into a persistent, cross-screen identity. We fuse consented mobility signals, app usage telemetry, digital viewership patterns, and household-level demographic data into a unified graph spanning 750M+ devices — enabling activation across mobile, desktop, video, display, and connected screens without relying on third-party cookies.
📡
Consented Mobility Signals
First-party device location data sourced from consented SDK integrations across thousands of mobile applications. We observe real-world movement patterns — store visits, commute behavior, dwell time — to construct behavioral profiles grounded in physical reality, not inferred interests.
1Bn+ signals/month
🔗
Cross-Device Resolution
Deterministic and probabilistic matching across mobile, desktop, video, display, and connected screens using shared household IP, Wi-Fi co-presence, and behavioral similarity scoring. One person, one graph — delivering consistent messaging and frequency management across every device they touch.
Cross-screen continuity
🏠
Household-Level Identity
Individual devices resolved to household-level identity using IP-to-address matching, postal append, and demographic overlay from 2,000+ behavioral, income, and lifestyle variables. This allows activation at the household while measuring at the individual device — critical for retail and CPG brands reaching purchase decision-makers.
95% U.S. coverage
🔒
Privacy-First Architecture
Built entirely on consented, first-party data signals. No third-party cookie dependency. No deprecation risk. Fully compliant with evolving state-level privacy frameworks and aligned with IAB TCF and CCPA/CPRA requirements.
1P data foundation
750M+
Total Addressable Devices
2,000+
Targeting Variables
125M
QSR / Restaurant Intent
100M
Financial Services Intent
85M
CPG Purchase Intent
How It Works
Four Signal Layers That Outperform Audiences Alone
Standard audience targeting buys a demographic profile. IQzone converges four distinct signal layers — household identity, observed location behavior, visitation frequency, and third-party behavioral segments — into a single activation target. The result is a composite intent signal that reflects what a consumer actually does in the real world, not just who a data provider thinks they are.
LAYER 01
Household Graph
Every campaign begins with IQzone's household-level identity resolution. We map individual devices to a physical address using IP-to-postal matching, deterministic CRM onboarding, and demographic overlay — creating a persistent household node in the graph. This means you aren't buying anonymous device IDs; you're reaching verified households with known income, family composition, and lifestyle attributes. When a QSR brand targets "households with children earning $75K+ within 5 miles of a location," that targeting is resolved against real addresses — not modeled lookalikes.
LAYER 02
Location Behavior
The second layer overlays observed, real-world location behavior from consented mobile SDK signals. We see where devices physically go — which stores they enter, which aisles they dwell in, which competitor locations they frequent, and how their movement patterns change over time. For a grocery chain, this means identifying consumers who regularly visit competing banners — not consumers who "like cooking" in a 3P segment. For a CPG brand, it means reaching people observed in the snack aisle at Target, not people who searched for "chips" online two weeks ago.
LAYER 03
Visitation Frequency
Knowing that someone visited a location once is useful. Knowing they visit weekly is transformative. IQzone's frequency layer distinguishes between one-time visitors, occasional shoppers, and high-frequency loyalists — and targets each differently. A retail brand can suppress messaging to existing loyalists and reallocate spend toward lapsed visitors or competitive conquesting. A QSR can increase bid density against devices showing declining visit frequency to its own locations — intervening before a customer defects. Frequency data converts static audience segments into dynamic behavioral states.
LAYER 04
3rd-Party Behavioral Segments
The final layer enriches the physical-world signal with third-party behavioral and purchase-intent data — digital content consumption, app usage categories, search intent signals, transaction-level purchase history, and lifestyle affinity scoring across 2,000+ variables. Alone, these segments are what every DSP buyer already has access to. Layered on top of verified household identity, observed location, and frequency data, they become a precision filter — confirming that the household visiting Walmart three times a week also indexes high for organic food purchase intent, or that the device frequenting a competitor QSR also shows active coupon-seeking behavior online.
Why Convergence Outperforms Audiences Alone
A standard audience buy targets "health-conscious women 25–44." IQzone targets a verified household with two adults earning $85K+, where a mobile device has been observed at a Whole Foods 3× weekly for 90 days, visit frequency declined 40% last month, and the primary device shows active search intent for "grocery delivery near me." That's not an audience — it's a defection signal. And it's activatable across every screen that household touches, at the moment it matters.
Direct Access. Fewer Hops. Structurally Lower CPMs.
Open exchange inventory passes through 3–5 intermediary hops before reaching the buyer — each extracting 15–40% margin. IQzone's direct publisher relationships collapse that chain to a single hop, returning dollars to working media and measurably lowering effective CPM across every screen.
Open Exchange — Typical Path
3–5 Intermediary Hops
Each reseller, SSP aggregator, and exchange node extracts margin before the bid reaches the publisher.
40–60% Fee Drag
More than half your media spend is consumed by the supply chain before a single impression is served.
Elevated Fraud Surface
Every hop introduces spoofing, domain laundering, and made-for-advertising inventory risk.
IQzone Direct SPO
1-Hop Direct Path
Publisher-direct integrations with negotiated floor transparency and first-look access to premium supply across all formats.
Maximum Working Media
Eliminating SSP and reseller stacks means structurally lower CPMs with higher impression quality on every screen.
Verified Supply Chain
Every impression traceable to source. MRC-accredited 3rd-party fraud detection layered on proprietary 1st-party verification.
1‑Hop
Collapsed Value Chain
IQzone's publisher-direct integrations remove SSPs, resellers, and aggregator nodes from the supply path entirely. Every dollar that previously leaked to intermediary margin stacks is redirected to working media — making your budget go further without sacrificing inventory quality.
40%
Average CAC Reduction
Real-world behavioral targeting reaches in-market consumers with precision that off-the-shelf DSP segments can't match — driving measurable acquisition cost improvements.
100%
Supply Chain Transparency
Complete visibility from bid request through verified impression to downstream conversion. Every impression traceable to its source publisher with full delivery-stage reporting.
Footfall Attribution
Close the Loop Between Digital Impression and Store Visit
IQzone's foot traffic attribution connects cross-screen ad exposure to physical-world outcomes. We match served impressions against device-level location signals observed at the point of sale — proving that your campaign didn't just reach the right audience, it moved them into the store.
01
Cross-Screen Impression
Mobile, desktop, video, or display impression delivered to a resolved device ID within IQzone's identity graph across any screen.
02
Household Graph Match
Exposed device linked to its household-level identity and full cross-device footprint via the IQzone graph.
03
Location Signal Observed
Consented mobility SDK data detects a physical visit to a target location — retailer, grocer, QSR, or retail shelf — within a configurable attribution window.
04
Incremental Lift Verified
Lift calculated against a matched control group of unexposed devices with identical behavioral profiles. Verified from observed visits, not modeled.
1Bn+
Monthly Location Signals
Custom
Configurable Attribution Windows
A/B
Matched Control Methodology
Real
Observed Visits, Not Modeled
Industry Use Cases
How Identity-Driven Targeting Outperforms Audiences by Vertical
Standard audience segments tell you who someone is. IQzone's converged signal architecture tells you what they do, how often they do it, and where they're likely to go next. Here's what that means for the verticals where precision drives the biggest performance delta.
🛒
Retail
Conquest Competitor Shoppers Before They Become Loyalists
Audience targeting tells you someone "shops online." IQzone tells you a household visits a competitor retailer 2.4× per week, dwell time has increased 15% over 60 days, and a device in the household is actively browsing clearance deal aggregators. That's a loyalty-formation signal — and it's reachable across every screen before it locks in.
Competitive Conquesting: Target devices observed at competitor locations with increasing frequency. Deliver messaging across mobile, desktop, and video surfaces with a promotional offer timed to their next predicted visit window.
Lapsed Customer Re-Engagement: Identify households whose visit frequency to your own locations has declined 30%+ over 90 days. Suppress loyalist spend and reallocate budget toward reactivation across screens.
🥬
Grocery
Reach the Right Household at the Right Point in Their Shop Cycle
Grocery audiences are replenishment-driven — timing matters as much as targeting. IQzone identifies household-level shopping cadence, preferred banner, and cross-banner switching behavior. Combined with 3P purchase-intent segments for organic, value, or specialty shoppers, we activate messaging at the moment between trips when brand switching is most likely.
Banner Switching Interception: Detect households that split trips across two or more grocery banners. Layer 3P spend data to identify which categories drive the split, then activate cross-screen messaging promoting category-specific offers at your banner.
New Mover Capture: Identify households that have recently relocated into a trade area and have no established grocery loyalty pattern yet. Reach them across every device before competitor habits form.
🍔
QSR
Turn Visit Frequency Into a Real-Time Bidding Signal
QSR lives on visit frequency and daypart. IQzone's location + frequency layers distinguish between a 5×/week lunch loyalist and a once-a-month weekend visitor — and targets each with different creative, bid density, and measurement goals. Layer 3P behavioral data (coupon seekers, delivery app users, health-conscious diners) to refine further.
Daypart Conquesting: Identify devices observed at competitor QSR locations during lunch daypart 3+ times weekly. Activate cross-screen messaging with a lunch-specific offer timed to mid-morning — before the decision is made.
Frequency Decay Intervention: Flag own-brand loyalists whose visit frequency has dropped below their 90-day baseline. Increase bid density and deliver retention messaging across all household devices before defection completes.
📦
CPG in Retail
Bridge the Gap Between Brand Spend and Shelf-Level Outcomes
CPG brands spend against broad demographic audiences and hope the message reaches someone near a shelf. IQzone closes that gap by targeting households observed at specific retail banners, layering 3P purchase-intent data for the relevant product category, and measuring whether the exposed household subsequently visited the retailer. The entire chain — impression to store visit — is observable and attributable.
Retailer-Specific Activation: A beverage brand targets households observed at Walmart 2+×/month, layered with 3P "sports drink purchase intent" segments. Cross-screen messaging drives to the Walmart shelf — with footfall attribution confirming the visit.
Category Expansion: Identify households that purchase in an adjacent category (e.g., sparkling water) but have not shown purchase intent in your category (e.g., flavored electrolyte). Layer location frequency at overlapping retailers and activate a trial-driving message across all screens.
Performance & Measurement
Full-Funnel Attribution. No Black Boxes.
Cross-screen campaigns measured from impression through completion to verified conversion. QR scans, inbound calls, custom URL visits, foot traffic, and purchases — every downstream signal captured and attributed at the device and household level.
VideoDisplay
Completion & Engagement
Full quartile reporting (25/50/75/100% VCR) across video and rich media inventory. Completion rates benchmarked against IAB norms with viewability measured by MRC-accredited partners across all screens.
Attribution
Multi-Touch Conversion Tracking
Deterministic attribution linking cross-screen ad exposure to downstream action — site visits, form fills, app installs, phone calls, and e-commerce transactions. Last-touch and multi-touch models available.
Footfall
Store Visit Lift Measurement
A/B holdout methodology with matched control groups. Incremental lift calculated from observed foot traffic against unexposed cohorts with identical behavioral profiles.
Audience
Segment-Level Breakouts
Granular reporting by audience segment, device type, geo, daypart, creative variant, and publisher — enabling mid-flight optimization and post-campaign intelligence for future planning.
Brand Safety
MRC-Accredited Verification
Third-party fraud detection layered on proprietary first-party verification. Every URL scored against context, sentiment, and 52 human emotional dimensions before an ad is served.
Reporting
Campaign-Level Transparency
Full visibility across all delivery stages — impressions, completions, engagement, acquisition — with post-campaign wrap-up analytics and segment-level breakout reports delivered on cadence.
Let's Talk
Ready to See What Identity-Driven Targeting Can Do?
Schedule a walkthrough of our cross-screen identity graph, layered targeting architecture, and footfall attribution framework. We'll show you what your campaigns look like when every impression is backed by real-world behavioral intelligence.