The COO of Smaato, Georg Figen recently shared a few useful tips and tricks to give publishers an immediate effect on ad revenue.  Since Smaato is one of IQzone’s ad SDK partners, we thought that we would also share one of his important tips that involves Postitial.  Reach out to us to get the Postitial-enabled […]

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Here at Outfit7, we are always looking for innovative ways to improve our mobile advertising business model. Hot topics at the moment are native and video, but few ad networks or DSPs fully support these formats at scale and both still have their respective limitations.  What I found exciting about IQzone’s Postitial product was that […]

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VentureBeat, April 3, 2014   Over the last 12 months, native ads have done a fantastic job of blending in with the content they’re served in, which has proven to be much more engaging when compared to traditional banner ads.  Despite this, none of the current formats allow for proper timing. Typically full-screen, rich media, interstitial ads […]

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