Mobile developers market their apps to a global audience in many ways, ranging from low-cost/no-cost methods such as social media, to mobile cost-per-install advertising campaigns.  However, where CPI campaigns were once the most effective means of driving incremental installs, this approach has becomes less effective as the user experience has become saturated with banners and […]

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Make A Bigger Impact By Adding Postitial To Your Branding Campaigns In 2015 Postitial gives brands two powerful options for building striking branding campaigns: full-screen and sponsorship. Postitial ads are only displayed when a user ends an app session. Displaying an ad when a user is leaving an app generates higher levels of awareness and […]

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