Mobile Advertising Solutions

Blog Posts by Dilpesh Parmar

Outfit7 pleased with initial results from Postitial

Posted by on April 9, 2014 at 4:50 pm in Guest Post


outfit7Here at Outfit7, we are always looking for innovative ways to improve our mobile advertising business model. Hot topics at the moment are native and video, but few ad networks or DSPs fully support these formats at scale and both still have their respective limitations.  What I found exciting about IQzone’s Postitial product was that it reused common full-screen ad formats. This meant that existing campaigns from ad networks and DSPs could be used right away, coupled with the introduction of a new ad placement (the ad only displays when the user ends the app session) which meant incremental revenue for Outfit7. Read more…