Blog Posts by IQzone Staff
User acquisition—or UA, as it’s otherwise known—is now the most common conversation topic at developer conferences. What’s more, there’s a plethora of options for developers to choose from that generate new app downloads. The landscape for UA is confusing and complex. If you can manage to cut through all the sales and marketing hype, and the bold claims that UA specialists plaster across their websites and conference booths, you will soon realize that it’s almost impossible to choose one over the other, unless you find trustworthy recommendations or allocate marketing budget on test campaigns. Developers are desperately seeking out new options.
The IQzone team will attend both the Game Developers Conference (GDC) in San Francisco and Mobile World Congress (MWC) in Barcelona from March 2nd to 6th 2015. That’s correct, both events are happening at the same time!
Should you be attending any of these events then it’s a good opportunity to meet us and discuss how we can support your app monetization strategy.
Mobile developers market their apps to a global audience in many ways, ranging from low-cost/no-cost methods such as social media, to mobile cost-per-install advertising campaigns. However, where CPI campaigns were once the most effective means of driving incremental installs, this approach has becomes less effective as the user experience has become saturated with banners and other forms of mobile advertising that users often do not find relevant. The time has come for a more targeted and engaging mechanism.
Make A Bigger Impact By Adding Postitial To Your Branding Campaigns In 2015
Postitial gives brands two powerful options for building striking branding campaigns: full-screen and sponsorship. Postitial ads are only displayed when a user ends an app session. Displaying an ad when a user is leaving an app generates higher levels of awareness and engagement. This placement respects the user journey by displaying only once the user has finished interacting with the app. Users are also more receptive to advertising as they are between tasks and not mid-way through an activity. One of the downsides of ads in apps is that they navigate users out of the app and that’s not good news for developers trying to keep users.
We are excited to announce that Postitial mobile ads have now scaled across the portfolio of Outfit7 apps including the new releases My Talking Angela, as well the longtime #1 games app My Talking Tom. With more than 2 billion downloads to date since 2010 on its iconic suite of apps, Outfit7 is one of the largest developers of mobile apps, and not surprisingly, one of the largest sources of mobile advertising inventory across different ad formats – now including Postitial for full-screen ad sizes.