Postitial created new ad inventory that resulted in a significant uplift to revenue!
Grindr was exploring new ways to enhance it’s advertising experience, while increasing inventory and improving eCPMs. The challenges were to leverage new ad placements without compromising the app user experience, and to better monetize their inventory on a global scale.
As the monetization manager of Gamebasics, my team and I are always on the lookout for new ways to increase our mobile ad revenue while still maintaining the highest quality app user experience. Incorporating IQzone’s Postitial ad placement into our ad strategy fit our desires perfectly, as it allows us to serve incremental full screen adverts only once the user has finished interacting with the app. This timing ensured that the ads did not interrupt the user during their app session.
We are pleased to announce that advertisers and agencies can now plan and buy IQzone’s Postitial ad unit for branding and performance campaigns (supporting full-screen, rich media or video ads) via mobile DSP Smadex.
Mobile Marketer, September, 2014 Jim Wolfinger, CEO of IQzone writes an opinion piece for the Mobile Marketer on why mobile adverising is broken. “Standard banners, unbelievably, persist to be the dominant ad format regardless of the studies or industry feedback that would agree that they are largely ineffective. “…..”With publishers, there exists an interruption issue where ad placements are prone to compromising the user experience: placing ads at points during the in-application user experience where there is not a natural break for an advertisement.” Read the full article here
For those of us in the ad tech industry, native advertising is the number one buzzword at the moment. Generally speaking, native ads try to fit in with the user journey and user experience of an app or site.
For example a native ad could appear on a page (using the same style guide as the editorial content) or as a clearly labeled sponsored ad like those used by Facebook. They could also take the form of branded creative ads that flow between breaks in pages like those used by Flipboard (just as branded creative ads appear between pages in print magazines). Read more…
The Postitial publisher reporting tool is designed to give developers control and flexibility over their configuration options combined with reporting and analysis on all Postitial activity across all apps.
Mobile Marketing Magazine, London, June, 2014 Patrick Pettay, VP and head of global sales at IQzone, tells David Murphy how the company’s ad technology is designed to dramatically increase CTRs while improving the user experience.
“Postitialpresents a full screen high impact ad with the best possible user experience…at the end of the app session! “When someone ends their app session, that’s them sending a signal to Postitial publishers that now is a great time to serve them an ad,” says Pettay. “The timing of the ad serving respects the user flow, rather than getting in the way of it. This is the value we add, and it’s something no one else can offer.”
IQzone’s VP of Global Sales, Patrick Pettay recently wrote an article in Develop on why he believes advertisements should be used alongside in-app purchases (IAPs) in mobile games: “…the timing of ads is a major driver, as advertisers pay premiums for larger ad sizes and more engaging ad formats (native, rich media and video). That said, it’s critical that these more engaging ads are displayed when a user is in the right frame of mind so that it maximises the advertising effectiveness for advertisers.” Read more…
IQzone’s Postitial product ended 2013 on a high note with 8x growth in impressions during Q4 and Q1 2014 was no different. Mobile publishers and developers across all app categories have been adopting the Postitial ad placement. What most publishers like is that Postitial enables them to deliver full screen ads at the end of the app session, which does not compromise the in-app user experience.
Instrumental to this success were the additions of two seasoned sales and business developers to the IQzone team. Read more…
IQzone’s Co-Founder and EVP, John Kuolt, explains why the Postitial ad placement is served during a natural break for the app user, rather than an interruptive one. From Tim Green at The Mobile View: “The mobile ad business keeps growing, yet some dissatisfaction with the available formats persists….IQzone recons the crucial element is timing, ie when to slot in your ad during the app experience”. Read more and watch the video here.