Mobile Advertising Solutions

Blog Posts in “Industry News & Trends”

How to make consumers click on mobile ads

Posted by on September 24, 2014 at 9:06 pm in Industry News & Trends, News

MobileMarketer

Mobile Marketer, September, 2014   Jim Wolfinger, CEO of IQzone writes an opinion piece for the Mobile Marketer on why mobile adverising is broken.  “Standard banners, unbelievably, persist to be the dominant ad format regardless of the studies or industry feedback that would agree that they are largely ineffective. “…..”With publishers, there exists an interruption issue where ad placements are prone to compromising the user experience: placing ads at points during the in-application user experience where there is not a natural break for an advertisement.”   Read the full article here

Postitial goes Native

Posted by on July 2, 2014 at 11:11 pm in Industry News & Trends

For those of us in the ad tech industry, native advertising is the number one buzzword at the moment. Generally speaking, native ads try to fit in with the user journey and user experience of an app or site.

For example a native ad could appear on a page (using the same style guide as the editorial content) or as a clearly labeled sponsored ad like those used by Facebook. They could also take the form of branded creative ads that flow between breaks in pages like those used by Flipboard (just as branded creative ads appear between pages in print magazines). Read more…

Develop Online – Improving monetisation for game developers through advertising

Posted by on June 3, 2014 at 8:35 pm in Industry News & Trends

develop logo

IQzone’s VP of Global Sales, Patrick Pettay recently wrote an article in Develop on why he believes advertisements should be used alongside in-app purchases (IAPs) in mobile games:  “…the timing of ads is a major driver, as advertisers pay premiums for larger ad sizes and more engaging ad formats (native, rich media and video). That said, it’s critical that these more engaging ads are displayed when a user is in the right frame of mind so that it maximises the advertising effectiveness for advertisers.” Read more…

Postitial: an ad format for an app’s ‘closing credits’ – Video Interview

Posted by on May 8, 2014 at 5:32 pm in Industry News & Trends, News

the-mobile-view-logoIQzone’s Co-Founder and EVP, John Kuolt, explains why the Postitial ad placement is served during a natural break for the app user, rather than an interruptive one.  From Tim Green at The Mobile View:  “The mobile ad business keeps growing, yet some dissatisfaction with the available formats persists….IQzone recons the crucial element is timing, ie when to slot in your ad during the app experience”.  Read more and watch the video here.