Blog Posts in “News”
Postitial opens up new opportunities with publishers for full-screen ads
For the past year, we’ve been had the opportunity to work with IQzone, a mobile ad technology platform for the Android ecosystem. IQzone’s Postitial ad placement creates new incremental full-screen ad inventory for apps, and ads are displayed every time a user ends an app session. Postitial has been integrated into many of MoPub’s publishers, and it’s straightforward using the Postitial enabled MoPub SDK.
For publishers unsure of where to use full screen ads in their apps, a Postitial offers a way to show full screen ads that minimize interference with the user experience. Once fully integrated, a Postitial is immediately available to all MoPub Marketplace DSPs and mediation partners, and it supports full-screen ads, video, and rich media.
For DSPs and mediation partners, Postitials can help drive incremental full-screen ad inventory that potentially generates higher levels of engagement. For brand campaigns, demand partners can directly choose Postitial ad placements on apps with ads that only appear once a user has finished using an app.
The Postitial is a premium placement, just as print ads have been on the back of magazines for over a century. For example, a brand could sponsor the app using the Postitial ad placement on a top global app so every time a user finishes using that app, the brand ad appears with a message like “This app has been brought to you by Brand XYZ.” This exposes a powerful brand campaign to hundreds of millions of consumers across the globe.
To get Postitial ads running as a MoPub publisher is straightforward. The IQzone team has developed a specific Postitial enabled MoPub SDK that automatically works with all MoPub demand sources. Postitial works in the same way as any other ad format on the MoPub platform.
For demand partners looking at Postitial advertising inventory, once Postitial is enabled on any publisher, DSPs and ad networks should be able to directly buy Postitial ads.
We are pleased to announce that Postitial is already live and fully integrated into the AdMarvel Android SDK, offering existing and new Opera Mediaworks Premium Tier-1 Publishers Postitial ad units.
Postitial gives publishers new and incremental advertising inventory and because it supports larger ad formats, delivers significantly higher CTRs and CPMs. Read more…
We are really excited about the data points we’re seeing from DSPs, publishers, and our ad exchange partners. Below, we’ve summarized key qualitative and anecdotal findings.
IQzone was recently featured as a sponsor of the Mobile Growth Summit in San Francisco, CA on February 5-6, 2015. MGS was the largest mobile-only conference in North America, with 600+ attendees.
We are pleased to announce that the Postitial ad placement is now available via LoopMe, the leading global mobile video DSP, via RTB on our mobile ad exchange partners. Postitial’s proven track record of increased user engagement perfectly complements LoopMe’s market success with mobile video, making this a particularly exciting partnership.
User acquisition—or UA, as it’s otherwise known—is now the most common conversation topic at developer conferences. What’s more, there’s a plethora of options for developers to choose from that generate new app downloads. The landscape for UA is confusing and complex. If you can manage to cut through all the sales and marketing hype, and the bold claims that UA specialists plaster across their websites and conference booths, you will soon realize that it’s almost impossible to choose one over the other, unless you find trustworthy recommendations or allocate marketing budget on test campaigns. Developers are desperately seeking out new options.