Mobile Advertising Solutions

Develop Online – Improving monetisation for game developers through advertising

By on June 3, 2014 in Industry News & Trends

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IQzone’s VP of Global Sales, Patrick Pettay recently wrote an article in Develop on why he believes advertisements should be used alongside in-app purchases (IAPs) in mobile games:  “…the timing of ads is a major driver, as advertisers pay premiums for larger ad sizes and more engaging ad formats (native, rich media and video). That said, it’s critical that these more engaging ads are displayed when a user is in the right frame of mind so that it maximises the advertising effectiveness for advertisers.”

Read the full article at Develop-Online here

Develop Online - Patrick Pettay article