Mobile Advertising Solutions

How to make consumers click on mobile ads

By on September 24, 2014 in Industry News & Trends, News

MobileMarketer

Mobile Marketer, September, 2014   Jim Wolfinger, CEO of IQzone writes an opinion piece for the Mobile Marketer on why mobile adverising is broken.  “Standard banners, unbelievably, persist to be the dominant ad format regardless of the studies or industry feedback that would agree that they are largely ineffective. “…..”With publishers, there exists an interruption issue where ad placements are prone to compromising the user experience: placing ads at points during the in-application user experience where there is not a natural break for an advertisement.”   Read the full article here