User acquisition—or UA, as it’s otherwise known—is now the most common conversation topic at developer conferences. What’s more, there’s a plethora of options for developers to choose from that generate new app downloads. The landscape for UA is confusing and complex. If you can manage to cut through all the sales and marketing hype, and the bold claims that UA specialists plaster across their websites and conference booths, you will soon realize that it’s almost impossible to choose one over the other, unless you find trustworthy recommendations or allocate marketing budget on test campaigns. Developers are desperately seeking out new options.
There are two broad options for cross-promotion—use existing in-app inventory; or use external, third party solutions. In-app works well to cross-promote other titles to existing users, but uses valuable advertising inventory that could be allocated for driving ad revenues. Postitial gives developers the best of both worlds—new inventory at the end of the app session that can be allocated for cross-promotion and growing ad revenues. Here’s how and why:
Cross-promoting to existing users is the most effective UA approach.
There are studies out that prove that users are more likely to download apps from publishers they already know vs. those they don’t; so cross-promoting other titles to existing users is a very effective mechanism.
Postitial does not impact existing ad revenues.
Postitial is a new ad placement that’s displayed at the end of an app session, and therefore does not interfere/compete with existing revenue streams. So, allocating Postitial solely for the purpose of cross promotion stacks up commercially and aligns with developers not cannibalizing their earnings.
Postitial does not compromise user experience.
This is particularly relevant to developers who do not use any form of display advertising and want to keep their games completely ad–free. Most developers understand this scenario will follow either a freemium or paid for model.
Postitial provides better user engagement and performance.
Think of Postitial as the back cover of a magazine—the second highest performing ad placement in print. Because Postitial appears only once a user is ending an app session, users are far more likely to be receptive to, and engaged by, ads. That’s why Postitial performs—it’s about timing and placement.
Postitial supports existing ad servers.
If developers already work with a Postitial ad sever partner, they can run cross-promotion campaigns immediately, simply by adding the Postitial SDK. Our partner list includes AdMarvel, Amobee, MassiveImpact, MoPub, and Smaato.
To find out more about how you can get going with cross-promotion campaigns, contact IQzone at firstname.lastname@example.org.