Postitial opens up new opportunities with publishers for full-screen ads
For the past year, we’ve been had the opportunity to work with IQzone, a mobile ad technology platform for the Android ecosystem. IQzone’s Postitial ad placement creates new incremental full-screen ad inventory for apps, and ads are displayed every time a user ends an app session. Postitial has been integrated into many of MoPub’s publishers, and it’s straightforward using the Postitial enabled MoPub SDK.
For publishers unsure of where to use full screen ads in their apps, a Postitial offers a way to show full screen ads that minimize interference with the user experience. Once fully integrated, a Postitial is immediately available to all MoPub Marketplace DSPs and mediation partners, and it supports full-screen ads, video, and rich media.
For DSPs and mediation partners, Postitials can help drive incremental full-screen ad inventory that potentially generates higher levels of engagement. For brand campaigns, demand partners can directly choose Postitial ad placements on apps with ads that only appear once a user has finished using an app.
The Postitial is a premium placement, just as print ads have been on the back of magazines for over a century. For example, a brand could sponsor the app using the Postitial ad placement on a top global app so every time a user finishes using that app, the brand ad appears with a message like “This app has been brought to you by Brand XYZ.” This exposes a powerful brand campaign to hundreds of millions of consumers across the globe.
To get Postitial ads running as a MoPub publisher is straightforward. The IQzone team has developed a specific Postitial enabled MoPub SDK that automatically works with all MoPub demand sources. Postitial works in the same way as any other ad format on the MoPub platform.
For demand partners looking at Postitial advertising inventory, once Postitial is enabled on any publisher, DSPs and ad networks should be able to directly buy Postitial ads.
We are pleased to announce that Postitial is already live and fully integrated into the AdMarvel Android SDK, offering existing and new Opera Mediaworks Premium Tier-1 Publishers Postitial ad units.
Postitial gives publishers new and incremental advertising inventory and because it supports larger ad formats, delivers significantly higher CTRs and CPMs. Read more…
We are really excited about the data points we’re seeing from DSPs, publishers, and our ad exchange partners. Below, we’ve summarized key qualitative and anecdotal findings.
IQzone was recently featured as a sponsor of the Mobile Growth Summit in San Francisco, CA on February 5-6, 2015. MGS was the largest mobile-only conference in North America, with 600+ attendees.
We are pleased to announce that the Postitial ad placement is now available via LoopMe, the leading global mobile video DSP, via RTB on our mobile ad exchange partners. Postitial’s proven track record of increased user engagement perfectly complements LoopMe’s market success with mobile video, making this a particularly exciting partnership.
User acquisition—or UA, as it’s otherwise known—is now the most common conversation topic at developer conferences. What’s more, there’s a plethora of options for developers to choose from that generate new app downloads. The landscape for UA is confusing and complex. If you can manage to cut through all the sales and marketing hype, and the bold claims that UA specialists plaster across their websites and conference booths, you will soon realize that it’s almost impossible to choose one over the other, unless you find trustworthy recommendations or allocate marketing budget on test campaigns. Developers are desperately seeking out new options.
The IQzone team will attend both the Game Developers Conference (GDC) in San Francisco and Mobile World Congress (MWC) in Barcelona from March 2nd to 6th 2015. That’s correct, both events are happening at the same time!
Should you be attending any of these events then it’s a good opportunity to meet us and discuss how we can support your app monetization strategy.
Mobile developers market their apps to a global audience in many ways, ranging from low-cost/no-cost methods such as social media, to mobile cost-per-install advertising campaigns. However, where CPI campaigns were once the most effective means of driving incremental installs, this approach has becomes less effective as the user experience has become saturated with banners and other forms of mobile advertising that users often do not find relevant. The time has come for a more targeted and engaging mechanism.
Make A Bigger Impact By Adding Postitial To Your Branding Campaigns In 2015
Postitial gives brands two powerful options for building striking branding campaigns: full-screen and sponsorship. Postitial ads are only displayed when a user ends an app session. Displaying an ad when a user is leaving an app generates higher levels of awareness and engagement. This placement respects the user journey by displaying only once the user has finished interacting with the app. Users are also more receptive to advertising as they are between tasks and not mid-way through an activity. One of the downsides of ads in apps is that they navigate users out of the app and that’s not good news for developers trying to keep users.
We are excited to announce that Postitial mobile ads have now scaled across the portfolio of Outfit7 apps including the new releases My Talking Angela, as well the longtime #1 games app My Talking Tom. With more than 2 billion downloads to date since 2010 on its iconic suite of apps, Outfit7 is one of the largest developers of mobile apps, and not surprisingly, one of the largest sources of mobile advertising inventory across different ad formats – now including Postitial for full-screen ad sizes.